We remove the operational work between customer conversations, so every rep has more capacity to generate pipeline and close revenue.
Your reps were hired to open opportunities, build relationships, and close revenue. Instead, too much of their week disappears into preparing for calls, searching for account information, updating CRM records, and writing follow-ups.
The cost is not administrative inconvenience. It is lost revenue capacity.
Barely a third of every paid selling week goes to actual selling.
* Salesforce's State of Sales research — echoed by a Forrester study of 3,000+ reps — finds sellers spend only ~30% of their week actually selling.
Reps prioritise opportunities directly in front of them because they do not have enough time to research, prepare for, and consistently follow up across their full account list.
Follow-ups are delayed, next steps are missed, and buyer momentum fades while reps catch up on work after calls. The gap between a good conversation and the next action is where deals stall.
When coverage falls behind, the default response is another rep, analyst, or RevOps hire. But adding people to a fragmented process adds coordination cost without fixing the problem underneath.
The result is a sales organisation that appears fully staffed but operates well below its real revenue capacity. LoomRev gives that capacity back.
Another hire adds cost without removing friction. The operating problem stays.
Reps still move manually between systems regardless of how many tools exist. Another login doesn't return selling time.
When asked to do both selling and admin in the same week, reps will always prioritise selling. The admin catches up in bursts — and the process suffers.
It connects the existing systems, prepares the repetitive work, and keeps people in control — so growth does not depend on more headcount, more software, or more pressure on the team.
Reps spend less time preparing notes, updating records, and writing repetitive follow-ups. That time goes back into buyer conversations, account coverage, and closing.
Call outcomes, CRM updates, and follow-up drafts are prepared immediately while the conversation is still current. Less momentum is lost between the meeting and the next buyer action.
Better preparation, accurate pipeline records, and prompt follow-up become part of how the team operates — not habits dependent on individual discipline or spare time.
Put a dollar figure on the hours your reps lose to prep and admin. Starting values are an illustrative example* — adjust the sliders to your own team.
LoomRev connects to the tools your team already uses and handles the work around every call.
LoomRev prepares the account context, previous interactions, relevant market signals, and internal information the rep needs.
It prepares the CRM update, follow-up, next steps, risks, and internal actions.
Before anything reaches a customer or changes a core system, the appropriate person can review, edit, or approve it through the tools the team already uses.
Fit is operational, not demographic. These four signals matter more than revenue bands or headcount.
You have an established sales process, a CRM in active use, and reps who know how to sell. The problem is not capability — it is the operating overhead slowing that capability down.
You are being asked to increase revenue, account coverage, or sales productivity without allowing operating costs to rise at the same rate.
You have a CRM, call tools, email, and data sources. Reps still move between them manually. The stack exists but the workflows are fragmented.
You want faster execution without losing oversight. Autonomous AI making decisions without human review is not what you are looking for.
LoomRev is not a tool you configure yourself, an autonomous system, a lead source, or a CRM. If you want a managed system that returns selling time to your team, we may be the right fit.
LoomRev prepares the work. Your people review and approve it.
Customer-facing messages and changes to core systems stay behind human approval — unless your team explicitly authorises otherwise. Every approval, edit, and rejection is logged.
“Hi Thomas, based on our call, here is the capacity mapping we modeled...”
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A working session on your numbers, not a product demo. We use the 30 minutes to identify where selling capacity is being lost, which workflows are restricting account coverage and deal progression, and whether recovering that capacity would be commercially meaningful for your organisation.
You will leave with a clear view of where the problem sits — regardless of whether we work together.
Book your Revenue Capacity Diagnosis →Every week this goes unfixed, your reps spend paid hours on work that is not selling.
If you have more questions, let's hop on a call.
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